Durmazlar, the leader of its sector in Turkey, is a global manufacturer serving in the field of sheet metal processing machines manufacturing. Durmazlar now exports to 120 countries with the help of its 80 distributors as its business partners and almost 80% of the manufactured machinery meets its purchasers in developed industrial countries such as the USA, the European Union and Australia. The remaining 20% is directed at the firms investing in cutting edge technology in the developing countries and investing with foreign partners. Durmazlar’s machines now are introduced to the entire world under the brand of Durma. The Brand name was derived from the name of “Durmazlar” in order to be able to position in the global market more successfully and has the same phonetics inall languages. The Brand strategy has been basedon the notions of reliability, generating solutionsand ability to solve, globularness and innovation. Our primary goal, as a global  brand, is makingcutting edge sheet metal processing Technologies accessible for small workshops.