DESi, has always shaped its strategies with a principle of “manufacturing high quality goods with a reasonable price” and formed a brand new perspective in the sector since its establishment.
DESİ always objected to presenting goods which satisfy security, which is one of the most basic needs of people, as a luxurious products. With this perspective, the company formed a new market in the sector and has become a prominent brand. As the company analyses well the needs of its target customer and as it has a customer oriented approach, it provides its customers with products that satisfy their needs. The company always considers wishes and complaints of the market as an opportunity towards a perfect customer satisfaction and shapes its products with this feedback.